{"title":"Head Gear","description":"","products":[{"product_id":"bfi-premium-customizable-cap","title":"BFI Premium Customizable Cap","description":"Elevate your everyday look with the BFI Premium Customizable Cap. Crafted from high-quality materials, this cap combines minimalist design with functional versatility. The adjustable fit ensures comfort throughout the day, while the premium construction delivers durability that lasts. Customize the cap to match your personal style—choose from a range of colorways and finishes that complement your athletic wardrobe. Whether you're training, commuting, or relaxing, this cap pairs seamlessly with any outfit. A timeless essential for those who demand quality and style.","brand":"BORNFORIT LTD. ALL RIGHTS RESERVED.","offers":[{"title":"Default Title","offer_id":48569297272987,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/5155\/4203\/files\/Runway_Gemini_3_Pro_can_you_change_the_background_051426_1.png?v=1778776685"},{"product_id":"bfi-sunscreen-cycling-face-mask-upf50-uv-protection-ice-silk-quick-dry-balaclava","title":"BFI Premium Balaclava","description":"\u003cp\u003eThe \u003cstrong\u003eBFI Sunscreen Cycling Face Mask UPF50+ UV Protection\u003c\/strong\u003e is designed to provide reliable sun protection and high comfort for cyclists. Made from high-quality ice silk fabric, it offers UPF50+ UV blocking to shield the face, neck, and ears from ultraviolet rays during outdoor cycling activities. The fabric features moisture-wicking properties that rapidly draw sweat away from the skin, combined with quick-dry technology to keep riders dry and cool during intense or prolonged exercise. The face mask has a seamless construction that ensures a snug fit, preventing chafing or pressure points when worn under helmets. Its lightweight design allows it to fold flat for easy storage and transportation, and its breathability promotes optimal airflow to reduce overheating. Suitable for mountain biking, road racing, and endurance training, the mask caters to different head and face sizes, providing a flexible fit. The BFI Sunscreen Cycling Face Mask is washable, with instructions to hand wash using mild soap and air dry to maintain fabric integrity and UV protection. Made from durable materials, it resists wear and tear for long-term use. The package includes the face mask only, with no additional accessories included. This UV protection mask is an affordable option for cyclists seeking effective sun shielding combined with cooling and moisture management, prioritizing both performance and comfort during outdoor rides.\u003c\/p\u003e","brand":"BORNFORIT LTD. ALL RIGHTS RESERVED.","offers":[{"title":"Black","offer_id":48576230031515,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/5155\/4203\/files\/Runway_Gemini_3_Pro_make_a_differetn_angle_of_051526.png?v=1778875381"}],"url":"https:\/\/www.bornforit.co.uk\/collections\/head-gear\/breathable-cycling-mask.oembed","provider":"BORNFORIT LTD. ALL RIGHTS RESERVED.","version":"1.0","type":"link"}